mrketing
400–500 words | |
Details: |
Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time. Complete the following:
You are the chief marketing consultant for your company’s brand. Your goal is to help the company create an updated marketing plan by learning to apply the marketing process to communicate how great the company’s brand is to its current and potential customers in the marketplace and market space. One of the first steps of the marketing plan is to understand the business goals of the project. The job of the marketer is to help design a marketing plan so that the company can realize additional revenue and profits through increased market share or by motivating existing and new customers to buy the product. Sometimes, this requires repositioning or changing the brand’s image and the way that the brand is perceived by customers in the marketplace by using the 4 Ps of marketing. Your client has asked you to draft the goals of the marketing plan by suggesting how to use the marketing mix—the 4 Ps of marketing—to help create a marketing proposal to help reposition the brand in the marketplace. The client wants a brief report presentation to help brainstorm the interaction of the 4 marketing Ps and other ideas with the company’s marketing team. The document will help everyone on the team understand how to apply the 4 Ps of marketing to a brand by developing 1 objective for each marketing P that can be used in the final marketing proposal. Analyze how the marketing Ps will help reposition your selected brand. Write a proposal brief showing the goals of the marketing project by illustrating one objective for each marketing P. Explain your ideas for each P by writing a proposal brief of about 400–500 words. The brief should include the following sections:
References Hoovers. (n.d.). Retrieved from http://www.hoovers.com/ Interbrand. (n.d.). Best global brands 2013. Retrieved from http://www.interbrand.com/en/best-global-brands/2013/Best-Global-Brands-2013.aspx |