Can someone clean this up per the instructions on the bottom of research paper?

 

Individual Research Project: Part 4

 

Starbucks

 

 

 

 

 

 

 

 

Author’s Note

 

This research is being submitted on November 4, 2013 for Principles of Management course at College.

 

 

 

 

 

 

 

 

 

An Introduction and Discussion of Starbucks Coffee Company

 

Due to the dynamic and competitive nature of today’s business, companies are at times pushed into unethical behavior.  However, some companies still manage to carry out their business professionally and above all adhere to ethical behavior (Salemi, 2003).  In ethical behavior, businesses desist from cutting illegal deals or breaking the law to make more profits.  Companies that observe ethical behavior not only just think about profits but also think about the effects of their actions to other companies, customers and the environment as well.  Thesis statement?[PH1] 

 

Overview of company?[PH2] 

 

Starbucks Coffee Company is one of the world’s leading coffee roasting companies since 1971.  The coffee world is very corrupt and full of black market dealings; nevertheless, Starbucks has managed to commit itself to ethically sourcing and roasting the highest level of quality coffee in the world (Adriana 2003)[PH3] .  It observes integrity in its coffee dealing –especially during the world coffee auctioning conferences where other companies circumvent the set rules. [PH4]  Starbucks is compliant to the business and ethics standards as this helps it to protect the culture and the reputation of the company.  The company treats its employees with dignity and respect as compared to other companies that are profit driven [PH5] (Harun 2008). The company also does its purchases from suppliers through legal channels[PH6] .  Being ethically compliant has enabled the company to connect emotionally with its customers[PH7] .  Starbucks believes it is important to help care for our planet, and they encourage and work with others to do the same.  As a company that relies on an agricultural product with the potential to be impacted by changes in climate, Starbucks is committed to reduce its operating costs and increase shareholder value through energy and water efficiency,[PH8]  and believes they should reflect the values of their customers and their partners, as they believe it simply makes good business sense.

 

My research was to establish the businesses that adhere to the legal requirements in their dealings in both local and global arena. I relied on interviews and legal documents possessed by the business. The feedback of customers was integrated in determining which businesses had ethics and those who were self centered on making profit. The results can be interpreted in the sense that those who were criticized seemed not to observe ethical practices and vice versa. [PH9] 

 

Summary of Interview Starbucks Manager on CSR.

 

Jarrid Baldwin, corporate affairs head at Starbucks, has ten years experience in corporate management having worked with Proctor and Gamble in various capacities across three continents. In 2001, he joined McDonald’s as the chief financial officer and spearheaded the company to massive cost cutting strategy during which he was honored with several awards before joining Starbucks. He is an alumni of the University of Miami and holds a Masters of Arts in Business Administration.

 

His becoming part o[PH10] f the company was important as it is during his tenure that the company started engaging in CSR strategy and set the level for others. In addition, his interview and speech were important since he has been instrumental in rebranding the company and removing the negative connotations that is associated with the company in coffee growing countries. He was also instrumental in ensuring the company was ISO certified and that achievement that had eluded Starbucks for several years.

 

Altogether, in his speech, Mr. Baldwin pointed out that Starbucks runs a business by responsibility and conducting itself in the methods which require to giving trust and respect to its customers and neighbors. In this way, it calls “shared planet” which means Starbucks emphasizes on ethical sourcing, environmental stewardship and community involvement. Moreover under the company’s operation, it also believes supporting the good workplace for partners or staff encouraging ethical business practices and maintaining legal compliance, corporate governance and also public policy (Sebhatu, 2012).[PH11] 

 

During his interview, Mr. Baldwin indicated that in terms of CSR, Starbucks has a good governance structure, a good ethical conduct and social responsibility is the core strategy to their way of running business.  Additionally, I learned that Starbucks also focuses on maintaining the relationship between stakeholders and their company since they valued their customers, suppliers and neighbors. Altogether, the main point that Mr. Baldwin honed in on was that Starbucks’ CSR strategy was to conduct its business in a way that is environmental friendly, socially and economically beneficial to the community.  Hence, one of many major reasons they have engaged in various CSR projects.

 

In conclusion, I learned that attracting and retaining its partners (employees) as well as generating customer loyalty, reducing operating costs, strengthening their supply chain and licenses to operate, are all of the key elements that has made Starbucks a very successful and prosperous company.[PH12] 

 

The Interview with Mr. Baldwin

 

The interview was conducted with the aim of establishing the operations of the company, the social responsibility to the community and the ethical practices of the business. The variables included the market volume, the sales figures and the awards of recognition that the company has received during its operation.

 

Significance to managers and managerial students[PH13] 

 

Conclusion[PH14] 

 

Reference[PH16] s

 

Harun, K. (2008). Introduction to business ethics. Oxford: Oxford University Press

 

Salemi, M. (2003).Ethical issues in business. London: Macmillan publishers

 

Adriana, J. (2003). Why business fail the ethics test. Nairobi: Longman publishers

 

Criteria	Maximum Points	Points Received	Comments
Rough draft is substantially completed with minimal placeholders for development.	20	15	While you provided some general examples, please expand on these and provide specific examples that support your thesis statement in your final paper. Please see comments in the paper for missing sections. Please note that you will need a minimum of 6 credible references for your final paper.
Thesis statement is well developed and supported by the body of the paper.	15	7	Please continue working on an effective thesis statement that is adequately supported by the evidence in the body of the paper.
In text and reference citations are appropriately documented throughout the paper using APA format.	10	7	Please continue to work on proper formatting for in text citations and references.    Please make sure that any and all information used from outside sources are documented with in text citations and corresponding references.
Proper grammar, sentence structure, spelling, and punctuations are evidenced throughout the paper.	5	4	Please make sure your entire paper is written in objective third person (do not use I, me, we, us, etc.).    Please proofread your entire paper for proper grammar and sentence structure. I would strongly encourage you to submit your final paper to online tutoring for additional feedback before submitting.
Total	50	26.4	33×20%(2 days late)=26.4

 

Jessica, please structure your final paper as follows:

 

• Introduction with thesis statement
• Overview of company (number of employees, mission, vision, national or international, etc.)
• Ethical and socially responsible behaviors that support thesis statement
• Incorporate interview with significant individual that impacts organization
• Explain the significance of this organization in terms of management practices to managers and managerial students
• Conclusion – reiterate thesis statement and provides a brief overview of major points that support thesis statement

 

**Note that the final paper needs to be 5-8 pages excluding the title paper and references

 

 

 

**Need a minimum of 6 credible references for your final paper

 

 

 

 

University of Phoenix Material

 

Appendix A

 

Furniture to Go, Inc.

 

 

 

Susan Kurczak, owner of Furniture to Go, Inc., is discouraged with her salespeople and is thinking about hiring some new individuals. Kurczak has been running Furniture to Go, Inc. for 10 years, and has slowly built the sales to $3.5 million a year. Her store is located on the outskirts of a growing city of 275,000. The city is highly industrial with many factories, and as a result, Kurczak’s target market primarily consists of blue-collar workers. She carries a line of higher-priced furniture, but emphasizes budget combinations and easy credit terms.

 

 

 

Kurczak is concerned that she may have reached the limit of her sales growth. Her sales have not increased during the last 2 years even though total furniture sales have been increasing in the city as new people move into the city. Her local cable television spots and newspaper advertising seem to attract her target customers, but many of these people come in, look around, and leave without returning. Some of them do return to make a purchase, but most do not. She thinks her product selections are suitable for her target market, but she is concerned that her salespeople are not closing sales with potential customers. She has discussed this matter with her 10 salespeople many times. Her salespeople think they should treat customers the way they personally would want to be treated. They argue that their role is to answer questions and be helpful when asked, not make suggestions, or help customers make decisions. They think this would be too pushy and overbearing.

 

 

 

Kurczak says that customers interpret the salespeople’s behavior as indifference. She has tried to convince her salespeople that customers must be treated on an individual basis and that some customers need more help in looking and deciding than others. Moreover, Kurczak is convinced that some customers would appreciate more help and suggestions than the salespeople themselves might want. To support her views, she showed her staff data from a study of furniture store customers that she found on the Internet from a furniture trade association. She explained the differences in demographic groups and pointed out that her store was trying to aim at specific people. She argued that the salespeople should cater to the needs and attitudes of the customers, and think less about how they would like to be treated. In this way, customers would be inclined to return. Further, Kurczak announced that she is considering changing the sales compensation plan or hiring new salespeople if the present sales representatives do not improve in sales. Currently, the sales representatives are paid $22,000 per year plus a 5% commission on sales.

 

 

 

This assignment should be done in a power point format (slides) with speaker notes.

 

 

Step 5: Develop a Presentation Strategy (Ch. 11, 13, & 14 of Selling Today)

 

 

• Describe how the company can help salespeople overcome rejection and maintain a positive sales attitude.
• What policies should the company adopt to provide postsale follow-up? How are the salespeople involved in the process?

Need excel spreadsheet and calculations showing how answers were derived.

Unit 4 Individual Project
Deliverable Length:	The body of the paper should be 6-8 pages
Details:	Over the past three weeks you have successfully navigated the marketing process. You have an understanding of your customer needs and the marketing environment through research. You have developed a marketing strategy and begun development of the marketing mix including your product or service, its price and how it will be made available to your target market. Now your promotional decisions can be made based on these other elements in order to communicate your position to your customers. Over the past three weeks you have developed most of the components of a marketing program for your product. Now it is time to add the last few sections. The final plan should include: Definition of marketing (U1 DB) Introduction of your product/service (U1 DB) Situation Analysis – marketing environment forces impacting your product/service (U1 IP) Marketing Strategy – target market(s) and positioning (U2 DB & U2 IP) Product/Service overview and strategies to consider (U3 DB) Pricing Strategy (U4 DB) Distribution Channels (U3 IP) You will now add the Abstract, Introduction, Conclusion, and the Integrated Marketing Communications Mix, including: Overview of integrated marketing communications Promotion Mix Strategy – explain if you will use a push or pull strategy or both and why Message Strategy – decide what general message will be communicated to your target market across all promotional tools Promotion Mix  – choose at least three (3) promotional tools (advertising, sales promotion, personal selling, public relations or direct marketing). For each include: Why this promotional tool was chosen. Which forms of the promotional tool you will use and why (for example, in advertising you can use TV, radio, magazine, etc. and in direct marketing you can use direct mail, telemarketing, catalogs, etc.). Discussion of how your message strategy will be implemented using this promotional tool and the execution style.   Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means pronouns like “I”, “we”, and “you” are not appropriate. The use of direct quotes is strongly discouraged.  Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 6-8 pages in length – starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 9-13 pages in length.  Please submit your assignment as a Word document in APA format using the attached Template.

find the height of a cylinder if the volume is 2512in. squared and the radius is 10in.Use 3.14 for pie