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Course Project – Final Marketing Plan Submission

This week, your Final Marketing Plan is due. For complete details, click on the Marketing Plan tab in Course Home and download the Marketing Plan Guide in Doc Sharing.

In your final Marketing Plan, you will be adding Section 4.0, Section 5.0, and the Executive Summary to your Marketing Plan, as well as putting the Final touches on your Complete Marketing Plan. Please Remember to go back and revise each of these sections based upon the grading feedback, and the readings, lectures, and discussions throughout the course.

Marketing Plan Outline

1.0 Executive Summary

2.0 Situation Analysis

2.1 Market Summary
2.2 SWOT Analysis
2.3 Competition
2.4 Product (Service) Offering
2.5 Keys to Success
2.6 Critical Issues

3.0 Marketing Strategy

3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
3.5 Positioning
3.6 Strategies
3.7 Marketing Mix
3.8 Marketing Research

4.0 Controls

4.1 Implementation
4.2 Marketing Organization
4.3 Contingency Planning

5.0 Conclusion


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