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Course Project – Marketing Plan Submission #3

This week, your third draft of the Marketing Plan is due for review and feedback. For complete details, click on the Marketing Plan tab in Course Home and download the Marketing Plan Guide in Doc Sharing.

In the third draft of your Marketing Plan, you will be providing your second draft, which includes Section 3.0 in your Marketing Plan. Please remember to go back and revise these sections based upon the grading feedback, the readings, lectures, and discussions throughout the course.Submit only these sections due for review.

Marketing Plan Outline

1.0 Executive Summary

2.0 Situation Analysis

2.1 Market Summary
2.2 SWOT Analysis
2.3 Competition
2.4 Product (Service) Offering
2.5 Keys to Success
2.6 Critical Issues

3.0 Marketing Strategy

3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets


3.5 Positioning
3.6 Strategies
3.7 Marketing Mix
3.8 Marketing Research

4.0 Controls

4.1 Implementation
4.2 Marketing Organization
4.3 Contingency Planning

5.0 Conclusion


Your third draft should demonstrate your diligent research, which is a critical part of the creation of a successful Marketing Plan. Please ensure that you have submitted a well-written draft that fulfills the evaluation criteria that is clearly provided to you, and ensure that it is at least 90% complete.

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