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This week, your first draft of the Marketing Plan is due for review and feedback. For complete details, click on the Marketing Plan tab in Course Home and download the Marketing Plan Guide in Doc Sharing.

In the first draft of your Marketing Plan, you will be providing your first draft, which includes Section 2.0 in your Marketing Plan. Please remember to go back and revise these sections based upon the grading feedback, the readings, lectures, and discussions throughout the course.

Marketing Plan Outline

1.0 Executive Summary

2.0 Situation Analysis

2.1 Market Summary
2.2 SWOT Analysis
2.3 Competition
2.4 Product (Service) Offering
2.5 Keys to Success
2.6 Critical Issues

3.0 Marketing Strategy

3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
3.5 Positioning
3.6 Strategies
3.7 Marketing Mix
3.8 Marketing Research

4.0 Controls

4.1 Implementation
4.2 Marketing Organization
4.3 Contingency Planning

5.0 Conclusion


Your first draft should demonstrate your diligent research, which is a critical part of the creation of a successful Marketing Plan. Please ensure you have submitted a well-written first draft that fulfills the evaluation criteria that is clearly provided to you. Your first draft should consist of these highlighted topics, all of which should be “at least 90% complete.”

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