Assignment 1: Product Packaging
Recall a time in which product packaging positively influenced your purchase decision and discuss the following:
- The description of the packaging.
- Your level of interest in the product prior to viewing the packaging.
- Explain what components of the packaging attracted you to the product.
- Your post-purchase evaluation in relation to product expectations influenced by the packaging. Did the product deliver what the packaging promised? Would you purchase this product again or recommend this product to a friend or family member? Why or why not?