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Assignment 1: Product Packaging

Recall a time in which product packaging positively influenced your purchase decision and discuss the following:

    • The description of the packaging.

 

    • Your level of interest in the product prior to viewing the packaging.

 

    • Explain what components of the packaging attracted you to the product.

 

  • Your post-purchase evaluation in relation to product expectations influenced by the packaging. Did the product deliver what the packaging promised? Would you purchase this product again or recommend this product to a friend or family member? Why or why not?
 
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