advertising unit 8

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Select a product or service that you have seen advertised in multiple media. Prepare a two to three page paper and perform a comparison of the different media. Which one is most effective and why? Which one is the least effective and why?

Assignment Checklist:

  1. Evaluate the 4 P’s and how they interact with a campaign.
  2. Assess the advantages/disadvantage of specific media uses
  3. Recommend how to measure results.
 
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